Case Study
SV Yoga & Pilates.
SV Yoga & Pilates is a boutique studio dedicated to holistic wellness through mindful movement. I developed their brand identity and digital platform to reflect a sense of tranquility, strength, and community, ensuring a seamless booking experience for practitioners.
Client
SV Yoga & Pilates
Date
May 2023
Service
Brand · Web
Challenge
The challenge was to design a brand that balanced the serenity of yoga with the precision of pilates. The studio needed a digital presence that felt both welcoming to beginners and professional for advanced practitioners, with a clear focus on class schedules and membership options.
We focused on a calming colour palette, elegant typography, and an intuitive user journey to ensure that members could easily access the plans and book their sessions without any friction.
- • Serene brand elements that evoke a sense of calm and balance.
- • Intuitive website navigation for easy access to class timetables and bookings.
- • A cohesive visual language that bridges the gap between yoga and pilates disciplines.
Studio banner showcasing the serene atmosphere and professional instructor.
Primary brand mark designed to evoke a sense of balance and fluidity.
Dark variant for high contrast applications and studio signage.
Project Results
The brand and website launch provided SV Yoga & Pilates with a professional digital home that has significantly improved their community outreach and booking efficiency.
- Enhanced brand recognition within the local wellness community.
- Significant increase in online class bookings and membership enquiries.
- A professional digital platform that reflects the studio's high quality instruction.
Testimonial
“The new branding and website have perfectly captured the essence of our studio. It’s not just a website; it’s an extension of the calm and welcoming space we’ve built for our community.”
Smriti Vaidya — Founder, SV Yoga & Pilates