Case Study
MB Ability.
Mbability is a mobility-first coaching platform that marries human centred care with realtime routines. I led the brand direction, product interface, and frontend implementation so every interaction felt approachable and calm.
Client
MB Ability
Date
April 2024
Service
Brand · Web
Challenge
Design a wellbeing service brand that feels and aligns with the founder's personality. Practitioners needed a predictable flow that made routines feel intuitive for clients of all ages & ability.
We applied expressive typography & key colours so every step looked deliberate yet light.
- • Modular key points to display the core services and values of the company.
- • Expressive palettes and tactile shadows that reduce cognitive load.
- • Intentional spacing so the next recommended move is obvious on first glance.
Primary symbol for the hero, onboarding website launch.
Dark variant for in product overlays and swag.
Project Results
The website launched with an accessible contact module and a welcoming, responsive hero section designed to reflect the personalised one on one care the service provides to individuals in the local community.
- Responsive design adapts seamlessly to mobile, tablet, and desktop use.
- Fast loading pages ensure information is available when support is needed most.
- Thoughtful content structure supports confident decision-making for clients and carers.
Testimonial
“Mbability feels like someone guiding our clients through every step. The interface is calm, patient and clearly communicates the our values and personality.”
Manoj Lakhandri — Founder, Mbability Services Pty Ltd.